The romanian used car market: trends and opportunities

The Romanian used car market an important player in eastern Europe, with demand remaining strong and evolving dynamics shaping both pricing and inventory strategies. Understanding these trends is crucial for used car professionals across Europe who want to tap into this market effectively.

Market overview

Used cars dominate over new vehicles

For every new car registered in Romania, three used cars are imported from abroad. While new car registrations in 2024 have seen a slight increase of 6.35% in the first eight months compared to the same period in 2023, August 2024 saw a significant 22.64% decline compared to August 2023. In contrast, the used car market continues to grow, with 27,710 used car registrations in August 2024 (+5.1% YoY) and a total of 210,472 units in the first eight months of the year (+19.56% YoY). Two thirds (65%) of these vehicles are aged ten years and more which causes a significant problem in terms of pollution.

The shift in residual values (RVs)

In 2022, residual values in Romania hit an all-time high due to strong used-car demand and low stock levels. However, in 2023, this trend reversed as supply increased, thanks to better new car availability and aggressive discounting campaigns from manufacturers. Many dealers faced financial strain as they had purchased inventory at high prices during supply shortages, only to see values decline as the market stabilized.

Romania’s favorite used cars

Looking at models up to seven years old—where professional dealer networks are most active—certain vehicles consistently perform well.

While these models dominated 2023, early indicators from 2024 suggest shifting consumer preferences, with advertised prices and stock days varying significantly across different models and market conditions.

Pricing trends in the used car market

Pricing in the Romanian used car market has experienced fluctuations:

The average price of used cars in Romania increased by 18% in 2023, with prices expected to continue rising in 2024, particularly for electric and hybrid models. Four-year-old models have seen declining prices in many segments, but there are exceptions. 

The Skoda Octavia and Volkswagen Golf have shown consistent demand, with their prices rising by nearly €2,000 between January 2023 and January 2024.

This indicates that while overall price growth is slowing, strong-performing models are still appreciated, offering opportunities for used car professionals to focus on in-demand vehicles.

Digitalization and changing Consumer Behavior

The Romanian market is shifting online, with more buyers preferring digital platforms for searching and purchasing used vehicles. Consumers are becoming increasingly selective, prioritizing:

• Fuel efficiency and total cost of ownership (TCO)
• Advanced safety features and connectivity
• SUVs and hybrid/electric vehicles
• Verified maintenance histories and warranties

As a result, platforms offering transparent vehicle histories are gaining traction.

Implications for European Used Car Professionals

Given these trends, used car professionals across Europe can adapt their strategies to capitalize on the Romanian market:

Watch price movements – While overall used car prices are rising, some segments are stabilizing or declining. Staying agile with pricing strategies will be key.

Expand digital sales efforts – With more consumers purchasing online, optimizing digital platforms can drive more sales.

Prioritize transparency – Offering detailed vehicle histories and warranties builds trust in a market where buyers are becoming more cautious.

Conclusion

Romania’s used car market remains robust and continues to outpace the new car sector. While price trends are evolving, certain models and segments are seeing consistent demand. Used car professionals who stay ahead of these trends, by focusing on high-performing models, leveraging digital sales channels, and ensuring transparency, can successfully navigate and profit from this dynamic market.